The Consequences of Self-Identification: examples from – Two Recreation Experience Settings

Abstract

This research examines the consequences of self-identification regarding the constructs of involvement, affective attachment, satisfaction, and loyalty as the outcome variable. Data were collected from a multisample of two experience settings (film festival and nature-based visitors) with the same construct set. Data were analyzed via PLS-SEM. The findings indicated that self-identification shows a positive relation to the experience constructs of involvement, affective attachment, and satisfaction. The construct of satisfaction in turn affects the loyalty. In addition, affective attachment significantly mediates relationships between the outcome variable of satisfaction and self-identification, Theoretical and practical implications are provided.