The Consequences of Entrepreneurial Outlook on Business Initiatives: The Case of Restaurant Operators

Abstract

This study examined the linkages between entrepreurial outlook and business initiatives of restaurant operators. The five multidimensional constructs of entrepreneurial orientation were adapted to measure the entrepreneurial outlook, while the business initiatives were measured based on the frequent development of new products, new services and new business venturing. The study employed census approach and self-administered questionnaires in collecting data from 41 registered restaurant operators located in the Cape Coast Metropolis. Descriptive, correlation and Chi-Square were the statistical tools used. The findings indicate that the restaurant operators demonstrated a somewhat high entrepreneurial outlook. However, they do not develop business initiatives regularly. Again, significant association existed between the dimensions of entrepreneurial outlook and business initiatives. The study therefore concludes that a high entrepreneurial inclination will propel the frequent development of business initiatives. The restaurant operators must therefore attend periodic workshops to be abreast of current knowledge, they must be involved with every aspect of the restaurant business with complete professionalism. They must create an encouraging work environment, care for customers and must get to know their regular customers by their names, favourite dishes and drinks.