Abstract

With the continuous reform of campus football, in the current physical education, football has become one of the competitive sports that students like. This is not only a form of sports, but also a manifestation of culture and a transmission of spirit. Football can not only effectively train the body of students, but also create a strong cultural atmosphere in colleges and universities. It can cultivate students’ unity, mutual assistance, hard work, patriotism and other beautiful character qualities. However, in some current colleges and universities, there are certain problems whether it is the connotation of football culture or its construction process. Therefore, this paper analyzes the connotation and construction of current football culture in colleges and universities, and puts forward certain solutions based on the big data, hoping to improve the development of college football.

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