The conflict of globalization of media consumption: from echo chambers to info capsules

Abstract

The subject of this article is modern communication technologies. The purpose of the study is to describe the current processes taking place today in the field of information/communication technologies in generally understandable terms to form an overall picture; analysis of these results; forecast of development. The object of research is a modern society on a global scale. The article analyzes the main trends of information strategies, technical innovations in the field of communications, clarifies terminology on this topic. The methodological basis of the research is both general scientific and traditional methods used in political science and economics, using new terminology describing modernity – analysis, synthesis, comparative methods, etc. The main conclusions of the study are the thesis about the beginning of a gradual change in modern society through minor but permanent changes in the modern social contract with the help of new information technologies, as well as about the opacity of such a system. The scientific novelty is represented by the analysis of the concept of an immersive virtual environment that is actively developing today - the metaverse, which today is often called the Internet 2.0. Also, on the basis of primary sources – publications on this topic since the end of the twentieth century and up to modern publications, the terminology in this area has been clarified and systematized. The article points out the existence of a certain contradiction, a conflict inherent in new technologies, from the point of view of political philosophy.