Abstract

In the modern information society, memes, demotivators, comments on posts require a necessary role within the framework of collective consciousness and public opinion. They are able to effectively manage semantic components and changes in people, managing emotions and reactions. The “childfree” category, which is actively discussed on the Internet today, is no exception. This article provides an analysis of posts and comments from the social network “VKontakte” about children’s and childless lifestyles. The conflicting nature of the texts is revealed.

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