The Configuration of Scientific and Technical Personnel Entrepreneurial Intention Model Based on Theory of Planned Behavior

Abstract

Recently, the influencing factors and the configuration of entrepreneurial intention's model are hot issues. Although there are many related researches, the objects of these studies are focused on undergraduates, migrant workers etc. This article is based on Theory of Planned Behavior (TPB), we define and analyze the constitute connotation of three key variables, which are the behavioral attitude (BA), subject norm (SN) and perceived behavioral control (PBC). We also define their relative salient beliefs. According to researches, we sum up that BA consists of endogenous attitude and exogenous attitude, then the former's salient beliefs are proactive personality and cognitive bias, the latter are spiritual needs and material needs; SN refers to descriptive norm and its salient beliefs are family background, descriptive examples; PBC is divided into self-efficacy and controllability, entrepreneurial ability and locus of control are salient beliefs of the former, and policy environment is salient belief of the latter. Finally, based on above researches, we put forward a model of STP entrepreneurial intention.