The Concept Plot: A Concept Mapping Visualization Tool for Asynchronous Web-Based Brainstorming Sessions

Abstract

Electronic brainstorming systems have been shown to lead to more ideas, yet unsupported face-to-face brainstorming is still widely preferred. This paper proposes a graphical user interface for a web-based system for design problem-solving or other intellective tasks involving convergent and divergent thinking. Referring to the literature on group support systems and information and knowledge visualization, the study extends features of concept mapping and synthesizes these into a prototype called the Concept Plot (CP). Based on an advertising design task, the paper shows how the CP can be collaboratively constructed in two directions, as text and pictures are uploaded onto nodes, and these nodes scaled up or down as users click to evaluate ideas. The expectation is that this integrated visualization would diminish information overload, while enhancing the social dynamics of the process. Also presented is the pilot deployment of a Flash prototype. The results were inconclusive, yet promising that a study with more participants might demonstrate the functional and affective benefits of the CP.