Abstract

Objectives. The paper discusses usability as the concept underlying many contemporary design trends and accompanying technological development in various industrial, graphic and digital contexts. A formulation of the concept of usability in digital design contexts is advanced based on the evolution of industrial design.Methods. Using the historical research method, usability is shown to be characterized by unification of form as applied to the relationship between a person and a design object. This conclusion has been applied to digital design using the analogy method. Basic principles of usability assessment in design are outlined, along with impacts on further development. Requirements for a designed product in terms of usability analysis should be fulfilled taking into account the principles of universality that constitute a basis for a universal design system.Results. When developing UI/UX design objects, the usability of a digital product is considered in terms of universality based on rational visual image principles of industrial design and taking contemporary requirements in graphic, digital, and website design into account. Examples of industrial and digital design developments carried out by students using the concept of universal design are presented.Conclusions. The usability of a design object can be shaped by using universal principles applying in both industrial and UI/UX design.

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