The Concept of Negotiation in International Trade

Abstract

This study discusses the concept of negotiation in international trade. In this case, our research aims to study the concept of negotiation in international trade, especially export and import negotiations. In conducting negotiations, things must be considered in understanding the target foreign market to be achieved. Negotiations that go well will result in an agreement. The methodology in this study uses a descriptive qualitative analysis of content analysis. Regarding the concept of negotiation, there are several important things that need to be considered in starting negotiations, including being able to choose the right time, adequate place and location, creating a positive, relaxed, and understandable atmosphere, setting an agenda to be discussed, and formulating an appropriate offer. . proposed, handle conflicts encountered, communicate well and effectively, improve good listening skills and reach an agreement more quickly and efficiently so that agreement can be reached quickly. We find that in every stage of international trade negotiations there will be two parties who have different points of view so it is the agreement that creates the negotiation.