Abstract
Cross cultural communication is becoming increasingly common in contemporary society, and one important aspect is the exchange and influence of material culture. Material culture refers to the material products and related cultural concepts that people use in their daily lives. This study aims to analyze the concept of material culture in cross-cultural communication and its application in contemporary art. Explored the impact of cross-cultural communication on material culture, particularly the shaping and dissemination of material culture through globalization, as well as the expression of material culture in contemporary art, as well as artists’ attention and creativity towards material culture. Subsequently, the study discussed the application of material cultural concepts in contemporary art in cross-cultural communication. Finally, the study explored the material cultural innovation in cross-cultural communication, including its role, opportunities, and challenges, and provided relevant case studies.
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