THE CONCEPT OF INNOVATIVE ACTIVITY IN THE SYSTEM OF STRATEGIC MANAGEMENT OF ELECTRICITY ENTERPRISES

Abstract

The electric power sector is one of the most important components of the development of the national economy, which confirms the importance of Ukraine’s implementation of the successful experience of other countries in the field of applying innovations in the energy sector and the need to introduce innovations in the energy sector. This involves the effective use of the existing innovation potential of electric power enterprises and a fundamental analysis of innovation processes in the energy sector. The purpose of the article is the development of conceptual principles for increasing the innovative activity of electric power enterprises in the system of strategic management of their activities. The theoretical and methodological basis of the research is the work of domestic and foreign scientists. The basis of the research methodology is a systematic approach, within which the following logical, general scientific, theoretical and empirical methods are applied: content analysis – for the systematization of approaches to the interpretation of the definition, innovative activity and development of the author’s definition; abstract-logical method – for building the logic of research, for theoretical generalizations and formulation of research conclusions; deductions – to identify individual factors affecting the innovative activity of electric power enterprises; analysis and synthesis – to determine trends in the innovative activity of electric power enterprises. The graphic method made it possible to visualize the obtained research results. The results of the study are the determination of the main problems that prevent the implementation of innovative activity of electric power enterprises, and the justification of the main goals of increasing the innovative activity of electric power enterprises. The article identifies the current domestic trends in the innovative activity of energy enterprises, which made it possible to justify the need to strengthen the role of innovative activity of electric power enterprises as a fundamental factor in their competitiveness. The authors formed the conceptual foundations of the innovative activity of electric power enterprises in the strategic management system, in particular, the interpretation of innovative activity was systematized with the definition of certain properties to provide the author’s interpretation of this definition. The dialectical contradiction between the concepts of the development of economic systems through the prism of innovations has been resolved. The scientific novelty of the study consists in the development of the concept of innovative activity of electric power enterprises in the system of strategic management, taking into account the challenges of the internal and external environment.