The Concept of Customization and the Evolutionary Path of Industrialized Architecture in the Twentieth Century

Abstract

Industrialized Architecture in the twentieth century was affected -directly and indirectly-by the Mass Production Paradigm that appeared in industrial products, and due to the nature of architecture in combining creative and craft design and industrial production on the one hand, and to preserve the economic, social and demographic aspects on the other hand, major changes appeared in dealing with Mass Production. As a result, features of the concept of Customization emerged, which means the merging between Craft production and Mass production, constituting the contemporary Manufacturing Paradigm. The research problem crystallized in the change in the embodiment of the Mass production Paradigm in Industrialized Architecture in the twentieth century. The research assumes: the concept of Customization has a time depth whose features appear in the evolutionary path of Industrialized Architecture in the twentieth century. The research dealt with the theoretical side to reveal indicators that clarify the features of the concept of customization in Industrialized Architecture in the twentieth century, to be tested in the practical side, with the aim of verifying the hypothesis.