The Concept, Formation and Impact of Corporate Reputation in Modern Management Science

Abstract

Corporate reputation is an intangible asset which is able to improve customer satisfaction and loyalty, attract and retain employees, increase corporate assets and investor awareness. Management researchers and practitioners are very concerned about the concept of corporate reputation. However, the understanding of corporate reputation is still not comprehensive. This article analyzes corporate reputation on its concept, formation and impact. It can enhance our understanding of corporate reputation, and provide a theoretical reference for business managers to understand and shape the corporate reputation.