Abstract
This article examines the agreement and consensus between Kedewatan as a pakraman (a traditional village) in Ubud, Bali, Indonesia and hotel investors. It is done as a qualitative approach and analyzed by using two theories of critical cultural studies, namely the communicative action of Jurgen Habermas and the theory of hegemony by Antonio Gramsci. Data are obtained through observation, document studies, and in-depth interviews. The results of this study found three consensuses between Kedewatan villagers and hotel investors. First, the formal legal investment consensus that has an agreement in the form of the contribution of the hotel investor during the investment in Kedewatan Village. Second, the social consensus is the agreement of Kedewatan and hotel investors to employ the local community of Kedewatan Village as hotel employees in accordance with their competencies. Third, the cultural consensus is the agreement of both parties to appreciate the local culture and wisdom of local people to be adopted by the hotel investors who set up their business in Kedewatan Village
Highlights
Kedewatan Village in Ubud, Bali, Indonesia, continues to be demanded by hotel investors as a place to invest
It is a part of Bali tourism which belongs to a paradigm called pariwisata budaya (Sutama, Mudana, and Astawa, 2017); http://ojs.pnb.ac.id/index.php/IJASTE/article/view/536), especially a subparadigm called alternative tourism in the form of desa wisata (“tourism village” or village tourism) (Amerta and Mudana, 2017; http:///ojs.unud.ac.id/index.php/ecs/article/view/32124)
The reason for choosing this theory is very relevant with the condition of the hotel investor which is identical with the power and is assumed to do the dominative practice to Kedewatan Village in investing
Summary
Kedewatan Village in Ubud, Bali, Indonesia, continues to be demanded by hotel investors as a place to invest. During the soft opening process of the Ritz Carlton Hotel Mandapa, obtained information that this hotel is arguing with the neighboring village of Tegal Kuning in 2016 about their area as a hotel view that does not get a decent compensation. Both of those information indicates that there is agreement between Kedewatan Village and the investor which has not been appointed in research. This condition is relevant to the characteristics of cultural studies aimed at criticizing the phenomenon of specializing the dominance of capitalist society (Sardar and Van Loon, 2005: 9) including the tourism sector
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Applied Sciences in Tourism and Events
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
