Abstract
With its growing population but limited supply of land, Singapore has seen a huge increase in the number and size of shopping centres in recent years. This growth has led to two rather contradictory outcomes – more choice for retailers in their efforts to reach customers but also claims that too many of the centres contain the same types of retailers and contain no real differentiation in their offerings. This paper looks at this trend and reports on a survey of the composition of store types in a wide range of Singaporean shopping centres to consider whether or not these views are based on a full picture of the roles played by these shopping centres.
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