Abstract
Emerging research highlights the role of entrepreneurs' interpersonal feedback seeking as a micro-foundation of entrepreneurial action. Entrepreneurs seek feedback from diverse individuals, from community leaders to peers and customers. Yet, beyond generic lists of whom entrepreneurs ask for feedback, these feedback sources are largely taken for granted or ignored. The current approach of merely listing feedback sources offers little insight into why entrepreneurs seek feedback from some individuals and not from others, why they may seek feedback from different types of individuals in similar situations, and why they may not seek feedback at all. But how do entrepreneurs decide whom to ask for feedback? What do they value in particular feedback sources? We conducted an in-depth inductive study with 39 nascent social entrepreneurs to address these questions. The results informed a new conceptual framework of the credibility of feedback sources. This framework conceptualises credibility as a composite of feedback source and relational characteristics, and highlights dynamics across situations and over time. The findings advance our understanding of entrepreneurs' interpersonal feedback seeking in particular and contribute to a deeper understanding of entrepreneurship as a process that is socially embedded and unfolds dynamically over time.
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