THE COMPETITIVE POSITION OF CONCENTRATED APPLE JUICE EXPORTED FROM POLAND

Abstract

The objective of this research was to determine the competitive position of Concentrated Apple Juice (CAJ) exports from Poland in the years 2007-2022. The data used in this study were sourced from the Trade Map database (Trade statistics for international business development) and the Food and Agriculture Organization (FAO) of the United Nations (FAOSTAT). Global CAJ trade experienced a decline during this period. The average export volume from 2019 to 2022 amounted to 1.4 million tons, representing a 16% decrease compared to the average volume from 2007 to 2010. The major global CAJ exporters during the study period were China, Poland, and Turkey. China’s share in global CAJ exports decreased from 49% to 29%, while Poland’s share increased from 11% to 19%, and Turkey’s share rose from 2% to 11%. Additionally, Ukraine’s share increased from 2% to 6%, and Moldova’s share increased from 1% to 4%. The highest net export orientation ratios were observed for Moldova, Hungary, Poland, and Ukraine, all exceeding 40%. Throughout the study period, the competitive position of CAJ exports from Poland, Turkey, Ukraine, and Moldova improved, while China’s competitive position declined. This presents an opportunity for domestic producers due to the decreasing CAJ exports from China. However, there is also an increase in competitive pressure from other suppliers, primarily from Turkey, Ukraine, and Moldova.