The competition on wine markets in the Czech Republic

Abstract

ABSTRACTThe purpose of the article is the elaboration of suggestions leading to the improvement of the Czech viticulture position on wine markets by means of the analysis of the development of the contemporary state of viticulture and consumption of wine in the Czech Republic (CR). The methodology of the following study comes from the comparison of data about the vine-growing and wine production of the Czech Republic, description of the EU legislature and authors’ own findings about consumers’ preferences in the consumption of wines in the Czech Republic. Then the follow-up analysis will become the basis for the elaboration of recommendation towards the improvement of the Czech viticulture position on the global wine market. The state wants to keep employment in the field of viticulture to support the position of the Czech wine on foreign markets and to support young vintners up to 40 years old through the programme of subsidies into vine-growing and wine-making. Domestic production of wine, which is preferred by consumers, has not satisfied even the third of the demand for wines in the Czech Republic. The average annual consumption of wine has reached 20 L per person.