The Competition Heats Up - Super Luxury Cars in India

Abstract

The Four-Wheeler Industry in India has not quite matched up to the performance of its counterparts in other parts of the world. The primary reason for this has been the all-pervasive regulatory atmosphere prevailing till the opening up of the industry in the mid-1990s.The various layers of legislative Acts sheltered the industry from external competition for a long time. Moreover, the industry was considered low-priority as cars were thought of as unaffordable luxury. But now the trend has changed it is expected that by 2030, the Indian car market will be the 3rd largest car market across the globe. The main encouraging factors for the success story of the car market in India are the increase in the opportunity for new investments, the rise in the GDP rate, the growing per capita income, massive population, and high ownership capacity.Luxury is all set for an unprecedented flourish here as the Indian consumer has overcome the guilt pangs associated for ages with indulgence. The size of the luxury market in India is estimated at around $ 3.5 billion, and what’s best, given the right momentum, it could easily leapfrog to $30 billion by 2015. The Top 10 Super Luxury Cars in India are Mercedes Maybach, Bentley Azure, Rolls Royce Phantom, Lamborghini Murcielago, Bentley Arnage, Bentley Continental Flying Spur, Porsche 911 GT2, Mercedes-Benz S Class, BMW 7 Series, Audi R8.