Abstract
Some say that clothing is a reflection of the wearer's self, and in a broader sense becomes a reflection of the culture civilization of the wearer's group. This is also reflected in the figures of Sawerigading and Hikaru Genji as cultural heroes in the two major folklores, I La Galigo and Genji Monogatari. Their visual appearance reaches an iconic level all across the country. The clothing they wear carry significance and represent the cultural characteristics of that era which are still vivid in the society’s memory today. Using Barthes's semiology approach, the writer analyzes the visual appearance of Sawerigading and Hikaru Genji. Through this approach, the writer concludes that Sawerigading who represents the image of Buginese aristocratic man emphasizes more on his masculine side in order to exhibit his power and eminence. Whereas Hikaru Genji who represents the image of Japanese imperial aristocrat man leans more toward his beautiful side to show his grace and nobility.
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