The Comparison and Analysis of Make-up and Hair Style of International and Domestic Beauty Contest

Abstract

This study is about beauty style focused on the grand prize winner of the Miss World Korea contest held independently in 2011 being separated from Miss Korea contest, the winners of the Miss Queen Korea contest called national representative beauty trio, and Mis Jin who is the main winner Miss Korea contest. It was conducted through comparative analysis of makeup and hairstyles in world beauty contests and domestic beauty contests. Comparing and analyzing different patterns through the characteristics of makeup and hairstyles in international beauty contests and domestic beauty contests is expected to be used as a source of new pattern research and a material of marketing in beauty industry in the future and there is a purpose that it contributes to the provocation for Korea to be a global beauty powerhouse. The makeup and hairstyles of beauties were analyzed using research papers books, Miss Queen Korea site, photo collection of Miss Korea site, Internet search, and interviews with contestants and other winners. As a result of the analysis, the world beauty pageant has a more apparent shading and smoky makeup to express sexy with boldness overly emphasizing the eye hole, and the hairstyle is also definitely given back comb to be exaggeratedly inflated, making the face look small, and the western image of a seductive style. The domestic beauty pageant broke away from the flashy and shady makeup of the past and changed to an elegant and calm natural makeup style, and the hair style was also changed from being expanded and inflated to calm and oriental image of intellectual and announcer. In previous studies, there was a close relationship between the trend beauty style and the beauty style of the beauty pageant, but in particular, in the case of the international beauty pageant, the trend and the beauty style of the beauty contest were expressed in a different form due to disimilar needs against the past, and there was no significant relationship.