Abstract
In the era of Internet+, electric business model has become the key to the success of e-commerce enterprises. B2C model has produced many well-known electrical business empires, such as Yahoo, Ebay, Amazon, and so on. At the same time, because of customers’ personalized needs, “consumer-driven” C2B electric business model has become a new growth point by many enterprises. B2C and C2B are the mainstream mode of e-business, and participants are both B - Business and C - the customer. The article will make comparative analysis on background of C2B and B2C, the direction of the supply chain, leader of the value-added process, operational efficiency and utilization of resources, consumer perceived value.
Highlights
In the era of Internet+, with the development of computer network technology and cloud computing, e-commerce has entered a stage of rapid development
Electrical business model is based on a certain technology; enterprise business processes and the profit model in the network environment
C2B efficiency is higher than B2C by the analysis of the above
Summary
In the era of Internet+, with the development of computer network technology and cloud computing, e-commerce has entered a stage of rapid development. Worldwide electric business environments are very mature; the Chinese e-commerce network environment is gradually developing. CNNIC data showed that by the end of December, 2013, the scale of Chinese netizen has reached 618 million, and network shopping user scale has reached 302 million. B2C model has produced many well-known electrical business empires, such as Yahoo, Ebay, Amazon and so on. Because of customers’ personalized needs, “consumer-driven” C2B electric business model has become a new growth point by many enterprises. Group buying on Meituan, booking on Tmall, personalized customization commodity on Haier are C2B model’s typical applications in the era of internet+
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