Abstract

This study aimed to investigate the community needs in the areas under the responsibility of Suan Sunandha Rajabhat University in order to propose the research problem. Regarding research procedures, the qualitative research method was initially employed to collect data, and the data was consequently analyzed to create the research problem to examine the communities. The scopes of this study were separated into three parts comprising: firstly, the scope of areas under the responsibility of Suan Sunandha Rajabhat University consisted of 1) Dusit – Phranakhon in Bangkok, 2) Khlong Yong in Nakhon Pathom, 3) Sarapee, Bangkontee in Samut Songkhram, 4) Ban Muang - Ban Wang Thong, Kham Chanod in Udon Thani and 5) Ngao, Muang Ranong in Ranong. Secondly, the scope of contents was used to investigate community needs in the area under the responsibility of Suan Sunandha Rajabhat University. Lastly, the scope of samples employed the simple random sampling by drawing lots technique in specifying the samples. The samples were classified into 3 major groups including 100 farmers, 100 SME entrepreneurs, 100 OTOP entrepreneurs as well as 30 government officials. according to the research instruments, the interview form and questionnaire which their questions based on the conceptual framework were used in the in-depth interview as well as participant observation to gather information about community needs. Furthermore, the focus group discussion was also applied into collecting data in the five areas under the responsibility of Suan Sunandha Rajabhat University.
 
 The results elucidated that the problems which the researcher could further utilize in creating the research problem involved with economy, environment, education as well as health. In each area, there was a variety of needs on different context. For instance, the community needs to research problem development in the areas of Sarapee village, Bangkontee district in Samut Songkhram, Khlong Yong district in Nakhon Pathom and Ngao sub-district, Muang Ranong district in Ranong related to agricultural-product processing due to the fact that these areas mainly produced a large number of agricultural products. In addition, the needs toward health in all areas were consistent (e.g., promoting the community to have better knowledge about disease prevention as well as health care).

Highlights

  • The economic development of the country has to emphasize the community which is considered as the crucial part that can propel the economic activity from a foundation

  • The Small and Medium Enterprises (SMEs) and One-Tambon One-Product (OTOP) entrepreneurs have to adjust themselves to the changes as well as improve their business in various ways to push the limit of competitiveness nowadays

  • Conforming to the findings of the community needs in the areas under the responsibility of Suan Sunandha Rajabhat University to research problem development, the results of the 5 areas were illustrated in the form of table as follows: Table 6

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Summary

Introduction

The economic development of the country has to emphasize the community which is considered as the crucial part that can propel the economic activity from a foundation. Around three million people including entrepreneurs of Small and Medium Enterprises (SMEs) and One-Tambon One-Product (OTOP) project or 98 percent of the whole entrepreneurs are considered as the important mechanism in driving the economy of the country. They still have weaknesses involving administration and management in various ways, especially; there is only a small number of connection between government sector and entrepreneurs as well as among entrepreneurs. Ministry of Industry is the agency that plays a key role in promoting and developing entrepreneurship as well as providing projects under the Strategic Development Plan of industry ministry which delivers services involving competitiveness development to overtake the change of the modern world

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