The Communication Strategy of Chinese Liquor Culture from a Cross-Cultural Perspective

Abstract

Chinese liquor contains a rich culture. It is not only the representative of the excellent traditional culture of the Chinese nation but also a treasure of the world civilization. In addition, it has also become the envoy of China and the world in trade, economy, and people’s hearts. Based on the cross-cultural perspective, this paper makes a thorough study of the strategies of Chinese liquor culture communication to the outside world, analyzes its communication significance, and puts forward the corresponding measures to promote its communication, in the hope of enriching the communication connotation and improving the communication value; at the same time, it can provide a beneficial reference for China’s liquor culture inheritance and communication.