Abstract
The topic was chosen due to the role that communication plays which is growing gradually in all forms of organization. It’s a part of strategic perspective and is gained through diverse relational acts that are establishing with external environment and within organization, between the structures, between groups or between individuals, organization needs the internal communication in the situation of organisational change, conflicts, creativity. We are focusing in this study on two sides, the tools established which can improve the internal communication and the top down communication which can create a healthy climate gives a solid foundation upon of transparency and confidence inside furthermore it reflect the good reputation and image of the company outside. The purpose of this article is to determine the technique tools of internal communication which can affects the performance of a financial company: Bank of Agriculture and Rural Development, his contribution to personals, as a reflection tool constituting a certain number of benchmarks permitting them to seize a new approach to the concept of organizational communication. Firstly, we counted on the stages of scientific research by gathering information about the company, after that we chose our sample, we elaborated the questionnaire to answer the questions, Secondly, we analysed the process of internal communication in the bank. Our sample contained 20 employees all of them were competent employees, we found that internal communication is not just a simple operation it consists in disseminating and sharing information, but also it contributes greatly to motivating, instilling and establishing confidence among various members of the organisation, appreciating the efforts. Finally, we have reached that internal communication is a managerial practical which is a source of effectiveness and efficiency than a simple tool.
Highlights
Communicate! That’s the catch-all term that invades our world since the XXth century
Our study aims to situate the position of internal communication in an Algerian financial company the bank “BADR” and its impacts on collaborators
We are coming to develop the importance of internal communication in the organization through our practical study in a financial company, the bank BADR, in its role of disseminating management information and and especially in its role of mobilization and motivation of the men who compose the organization, a managerial practice which is a source of efficiency and of meaning at work rather than a simple technical tool
Summary
Communicate! That’s the catch-all term that invades our world since the XXth century. The communication has served as a commercial and political tool. Today, it is resolutely put at the service of the development of nations and takes from this moment an irrevocably human dimension. The elaboration of communication policies is essential, for the establishment of a coherent and healthy working climate which contributes to creating positive attitudes towards the company’s profitability objectives. The quality, the performance and added value for the company pass through communication and it can constitute the lever of this device. Our study aims to situate the position of internal communication in an Algerian financial company the bank “BADR” and its impacts on collaborators.
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