Abstract
Websites may well be the single most significant strategic communication tactic available to commercial space tourism firms and their nonprofit advocacy organization counterparts. The present study analyzed the communication potential of contemporary space tourism organizational websites by comparing site characteristics of for -profit vs. advocacy organizations. Both commercial and advocacy websites universally featured home pages and sections “about us” and an equal number discussed or ganizational history, while FAQs were relatively uncommon in both. Seldom -used communication tactics for both types of organizations included annual reports, e -newsletters, backgrounders, fact sheets, ‘zines and RSS audio feed. Commercial sites included in vestor information unlike advocacy sites, while only adv ocacy sites had information on b oards of advisors and provided salient links. Commercial sites used photograph galleries and audio, unlike advocacy sites which instead employed white papers, conferenc es and magazines. Both types of space tourism organizations used events, merchandising and speeches more than expected.
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