The Communication Dilemma of Guqin Art Within the Context of New Media

Zhang Yan

doi:10.11648/j.cls.20200604.13

Abstract

It is difficult to avoid the impact that digital technology has had on the media. Maintaining the original form of traditional art and music within the changing media environment is vital for Chinese traditional art and music communication, especially there is a lack of Chinese traditional art and music inheritors at the same time. This paper takes the Guqin instrument as an example, adopting the space perspective of cultural geography to study its contemporary communication. The article applies media ecology theories to illustrate how modern media techniques change the Guqin stem, dispel the tradition of this art, and bring the new development opportunity to Guqin. The paper also references the point made by György Márkus about modernity and tries to explore the cultural reason for the existence of traditional art in modern times. Finally, the author points out that the key to communicating traditional art is to understand multiple dimensions of modernity and find the communication logic and cultural background behind these media phenomena. It is essential to clarify Guqin art changes during the modern period and, based on these, to adopt different communication and inheritance strategy and techniques. That’s how to inherit better and develop this old but precious art treasure.

Highlights

In A Contribution to the Critique of the Political Economy, Karl Marx stated the following: “But the difficulty is not in grasping the idea that Greek art and epos are bound up with certain forms of social development
Communicators have taken advantage of the ability to spread information and create content, expressing the Guqin on new media; this has introduced the audience to a traditional art world, which they can explore from multiple angles
As the Guqin exists in modern times, it is difficult to avoid the influence of cultural modernity

Summary

Introduction

In A Contribution to the Critique of the Political Economy, Karl Marx stated the following: “But the difficulty is not in grasping the idea that Greek art and epos are bound up with certain forms of social development. Some artists began to use contemporary communication techniques to pass on and spread traditional art, such as when the old Guqin meets new media. It is difficult for the ancient Guquin to adapt to modern times, given that it has always maintained a traditional technique throughout history. It is becoming evident that the ancient artistic tradition and modern culture impacted the Guqin together, and this particular contemporary communication situation is the research object for the current paper. The paper will discuss the changes that happened to the Guqin throughout the environment

Development and Barriers

Decomposition and Opportunity

Opposite or Diversity

Conclusion