The communication design of WeChat

Abstract

In this paper, the authors discuss how the technical and ideological design of WeChat, a social media platform, enables the free flow of information within the context of heavy Internet policing and surveillance in the People's Republic of China. Through a case study of two instances of grassroots and social activism, the authors highlight how three unique features of WeChat---Moments, Friends' Circle, and Share to---enhance privacy and security issues related to information dissemination. In both cases examined here, the unique design of certain WeChat features enhanced privacy and security in ways that allowed for the free dissemination of information and public involvement through social media. In examining these cases, this study represents one of the first attempts to use a Chinese social media app to examine technology design within a particular political and social context. The authors hope the results of this study will further our understanding of the reciprocal relationship between technology, design, and the social context in which technologies are used.