The communication approach from the perspective of organizational theory

Abstract

This article reflects the approach to communication from the perspective of organizational theory, so as to elucidate the fact that communication offers unlimited possibilities in both social and organizational life, playing a huge role in human existence. The idea of communication as an essential element and means of individual and social life is widely accepted both by sociologists and anthropologists, as well as by pedagogues and psychologists. Communication was included among the important functions of organizations, along with other functions (organization, management, decision, etc.). Therefore, organizations started to be more and more interested in their image towards the public, customers, suppliers, etc. Also, every manager, regardless of the hierarchical level, began to care about his image in the eyes of his superiors, equals and subordinates. Organizational communication has become so important that the authors who address its general issues in their works begin to refer to it more and more insistently.