Abstract
Companies in the Process Industries often try to avoid being commodity producers and strive to develop more functional products with higher profit margins. When such products are introduced on the market, they are usually imitated before long. Prices then decline, and the products degenerate in a never-ending product contest conceptualised as the Commodity Battle. The company's position in the supply-chain has been used as a point of departure, and four related matrices have been designed as roadmaps for guiding strategic allocation of resources to innovation. The framework and the empirical findings give theoretical insight, and can already be deployed as one tool for innovation resource allocation.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Technology Intelligence and Planning
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
