Abstract
We investigated the effect of the color red on time perception using a temporal bisection task with human adults. The results showed that the perceived duration of a red screen was longer than was that of a blue screen. However, the results reflected sex differences; men, but not women, overestimated the duration of the red screen. Additionally, the reaction times to a red screen were faster than those to a blue screen, and we found a significant correlation between reaction time and the tendency to overestimate the duration of a red screen. Participants who reacted quickly to a red screen overestimated its duration. These results are discussed within the context of recent studies indicating that the color red exerts certain special psychological effects on human behavior.
Highlights
We investigated the effect of the color red on time perception using a temporal bisection task with human adults
The results showed that the perceived duration of a red screen was longer than was that of a blue screen
The reaction times to a red screen were faster than those to a blue screen, and we found a significant correlation between reaction time and the tendency to overestimate the duration of a red screen
Summary
Primate Research Institute, Kyoto University, Inuyama, Japan. We investigated the effect of the color red on time perception using a temporal bisection task with human adults. Participants who reacted quickly to a red screen overestimated its duration These results are discussed within the context of recent studies indicating that the color red exerts certain special psychological effects on human behavior. Smets[6] exposed subjects to red and blue light for 45 s each After exposure to both colors, subjects were asked to estimate the length of time that each color had been presented. The results suggested a significant effect of color on perceived rapidity, with participants under the blue condition perceiving the page as downloading faster than participants under the red condition. As these studies indicate, the effects of color on time perception are not consistent. We compared the effects of red with those of blue because blue is the most commonly selected color in studies of color’s effects upon human behavior and emotions
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