Abstract
Due to the rapid development of my country’s urbanization construction, today’s cities, as a complex and unified combination of humanities, technology, and innovation, most of their core competitiveness highlights the color charm of the city. Urban color reflects the long history and rich urban life of a city. Only by combining the regional and cultural characteristics of the city can it be tailored to fully reflect the charm of the city. In recent years, the livability of cities has gradually attracted the attention of the public. Monotonous colors will not only make the city lose its overall beauty, but also make the residents living in it feel boring. Therefore, in recent years, many cities have carried out research on overall color planning, hoping to improve the overall beauty of the city through efforts and create a color matching scheme that is consistent with the urban culture. Taking Shanghai New City as an example, this paper uses big data technology and modern artificial intelligence technology to analyze the color matching strategies adopted in this area and puts forward suggestions for color optimization in combination with the current construction status and development planning in this area.
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