Abstract

This The Color of Modernity is an outstanding examination of the role of race, regional, and nationalistic ideologies in the creation of modern-day Brazil. Barbara Weinstein focuses on the rise of the mainly white elite of the State of São Paulo as the prominent economic, political, and intellectual leader of the region and the country. The analysis articulates methodical theoretical approaches of cultural studies, discourse analysis, and politics of identity. It investigates the intricacies of how the coffee barons and intellectual Paulistanos managed to construct an image of modernity, entrepreneurship, and success as the paradigm of a new Brazil.What appears is a representation of an exceptional paulistano identity that Brazil that cannot emulate.

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