Abstract
The paper discusses collaboration and how it can become an effective method of promotion for both sides. Also, the authors give examples of successful cooperation options and an action plan, according to which it is possible to build a successful development strategy. Using concrete examples related to the coffee industry, it is clearly considered how collaboration effectively helps to increase the audience and attract new consumers to the company. An important factor in modern collaboration is the use of social networks. The article provides evidence that the Internet is an excellent platform for both sales and the search for new partners. Collaborations, because of which there is an increase in the audience and interest in the product, are also an excellent way to increase the company’s profit.
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