Abstract
The public's reception of eBay's auction of Buffy the Vampire Slayer wardrobe items marked an instructive collision of online fandom, television production/consumption and e-commerce. As opportunities for critique and fantasy production, the clothes crystallized tensions within the series and among fans: between ownership and authorship; a viable feminist politics and the sexualization of cast and characters; the perceived egalitarianism of online communities and eBay's explicit competitiveness.
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