Abstract
The obligations and rewards of service are investigated for the role of marketing faculty member of all ranks. The current level of participation by marketing educators in four types of service (school/department, university, to profession and community service) is documented and represents a significant amount of time. Perceptions regarding the rewards and value of service participation indicated that marketing faculty contribute generously of their time and expertise to service activities although it is neither recognized nor appreciated by their institutions.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.