Abstract

Relevance. In the pursuit of sustainable development, the circular economy takes precedence as a fundamental imperative for industrial transformation. The current trend in the development of the circular economy concept is to place the main focus on the technological support of circularization and the corresponding innovations in business models, while the decisive role people play in this model of economy is often overlooked. Individuals with specialized knowledge, skills, and values are essential for developing and implementing circular models, making effective management decisions, and promoting rational consumption patterns. The demand for circular skills and the availability of relevant competencies can significantly differ across regions, necessitating further in-depth study. Research objective. The paper is aimed at developing a new methodological approach to the study of circular economy skills at the regional level. This approach considers these skills in terms of both employer demand and their incorporation into master's degree programs, accounting for regional specifics. Data and methods. The study employed a comprehensive approach, integrating theoretical methods with empirical analysis. Scientometric and content analysis identified taxonomies of circular economy skills, and employers' personnel needs were examined through the analysis of the HeadHunter job site using Python software. Additionally, the study encompassed an analysis of educational programs from official websites of universities in southern Russian regions. Results. A new approach to the study of supply and demand of circular economy skills at the regional level has been proposed and tested. As a result, it was determined that there is a demand for sustainable development specialists in various industries in the Russian labor market, which varies across different regions of the country. The relevant skills are included in the master’s degree programs offered by universities. There is a need for greater involvement of regional authorities in shaping educational demands presented to universities, as this is essential for generating demand in the job market for the corresponding competencies. Conclusions. To better achieve targets in sustainable development and facilitate the transition to a circular economy, it is essential to promote a balanced development of all the relevant skills and behavioral patterns. To ensure this, it is important to involve regional authorities in shaping the demand for these skills.

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