Abstract
The animated cinema is one of the elements of visual culture, with an impact on the preparation of the identity and personality of those who belong to childhood. On the one hand, it has Disney in the western territory and, on the other hand, with Studio Ghibli in the eastern sector, as leading animation film studios in the industry. Both focus on the same themes, but differ in how they are addressed. In addition, they are selected for this research due to the great media coverage that both entail. For this reason, it is considered extremely necessary to analyze, critically and qualitatively, both film companies to express the messages that permeate the subconscious of those who consume the films after their passive viewing. This research focuses on cinema understood as art, specifically that of Western (Disney) and Eastern (Studio Ghibli) animation. In this way, the most outstanding conclusions are positioned in the difference regarding the treatment of feminism and romantic love. While stereotypes and gender roles anchored in patriarchy persist in the western production company, the eastern company defends a paradigm shift from less exclusive positions. Likewise, there is also a difference in the treatment of the environment. Disney lashes out at it while Studio Ghibli strives to preserve it.
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