Abstract

Official film co-production treaties are designed by policymakers to stimulate a range of collaborations, technology transfers, and joint funding initiatives in the industry. Since July 2004, the Chinese government has used this top-down approach to cultural diplomacy as a symbolic tool for advancing Chinese cinema and opening the domestic market to a host of willing international partners. Korean filmmakers in particular have exploited the (often informal) opportunities presented, engaging in vigorous cooperation with Chinese colleagues across all sectors of the production ecosystem. The continuing flow of Chinese–Korean transnational film encounters, underpinned by influential personal networks, resulted in the signing of a formal China–Korea co-production agreement in July 2014. To examine the efficacy of this policy intervention, this article analyzes the diversity of film collaboration that preceded this agreement and its impact on transnational filmmaking in China. It investigates the strategies used in the remaking of Korean auteur Lee Man Hee’s 1966 melodrama Late Autumn (2010), technical innovation in the VFX-heavy Mr. Go (2013), and the making of mega-distributor CJ E&M’s romance drama A Wedding Invitation (2013) to illustrate how Korean firms and practitioners are expanding the commercial entertainment boundaries of Chinese cinema. In so doing, it also reveals how Chinese film companies are enabling the Korean film industry to internationalize its approach to overseas markets beyond the kind of conspicuous policy initiatives tailored for a globalized cultural economy.

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