The Characteristics of Users' Collective Excitement Turning in the New Meida Platform Society Taking the Communication Event of Three Days Back to the Village, the Second Uncle Cured My Mental Internal Friction as an Example

Abstract

Under the background of the media platform, a large number of ordinary users pour into the platform space to participate in news production. Compared with professional news production routines, citizen journalists are more inclined to participate in public discussions based on their own life experience and emotion, which provides a new research perspective for exploring the emergence and generalization of inversion news in the platform. In the communication events represented by the video of the second uncle , the author found that there is always a kind of collective excitement in the platform, and then this collective excitement tends to turn to another extreme and form the opposite public opinion results. This kind of turning has gradually become the new normal of the platform space. The characteristics of this collective excitement turning and the interaction between platforms, media and users in this process are worth studying. Based on the observation of the development process of news events in Bilibili as well as Sina Weibo and the media behaviors of users, such as comments, likes and retweets, this research has initially found the following characteristics: Firstly, the turning of the collective excitement is often accompanied by the shift of the main body in the field of public opinion. Secondly, the mainstream media's commentary on events tends to shift the collective excitement. Finally, the social principal contradiction faced by the masses in real life also exert an influence on the direction of collective excitement.