The Channels and Demands Analysis for Chinese Farmers’ Agricultural Information Acquisition

Abstract

This paper studies the characteristics of informat ion sources and farmers’ demand for agricultural information in the process of agricultural informationization in Ch ina. We po int out that it is not common for farmers to adopt modern information technology communicat ion tools in rural areas nowadays, and the reason for this phenomenon is that farmers still rely mainly on tradit ional channels for informat ion dissemination. To change the status quo, our government should respect farmers as dominant statuses in the process of agricultural informat ionization and encourage households with large-scale agricu ltural operation to use modern IT products in order to spread agricultural informat ion in rural areas.