Abstract
The multinational corporations’ (MNCs) environment and their international eminence have recently been threatened because of the turbulent international arena, the unlimited scope of information which they have to consider in their decision-making , and the accusations that they are a jeopardy to the political and economic independence of their host countries. Thus, they have to adopt a new strategy which is in contrast to the past where they were identified as the primary operators in their host environment and that they controlled to a great extent the political, economic and social environment in which they functioned.
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