The Change of TV Series Targeted Chinese Female Audiences and Its Reflection on the Women’s Movement in China

Abstract

Chinese female audiences’ attitudes towards TV dramas have changed. They are no longer inclined to the romantic themes of idol dramas and criticize male characters in previous TV dramas. The current research on television dramas has not carried out special research from the perspective of female audiences. This research will supplement this research perspective and further explore the connection between the changes in female audiences’ consciousness and the Chinese women’s movement. This research will guide television workers to produce works that can better respond to the demands of female audiences, and inspire female audiences to be aware of women’s issues in real life expressed in television dramas, so as to further promote the development of the Chinese women’s movement. This research uses quantitative and qualitative research to analyze the changes in the genre of television dramas and the changes in audience evaluations, and concludes that female audiences have an increased awareness of feminism, and they are using social media to deal with misogyny, beautify men, and ignore women’s social value in television dramas.