The Challenges of Digital Transformation of Communication Technologies: The case of VAR and Human Errors in the English Premier League 2022 - 2023 season

Abstract

The implementation of Video Assistant Referee (VAR) technology in football has brought about significant changes to the game, particularly in terms of communication and decision-making. However, despite its intended benefits, human errors by VAR officials have been a recurring problem that has affected the accuracy and effectiveness of the system. This study aims to examine the challenges of digital transformation of communication technologies, specifically the case of VAR and human errors in the English Premier League (EPL) during the 2022/2023 season. Using a qualitative content analysis approach, two instances of VAR human errors were analysed to identify the type of errors, the player/team affected, and the consequences of the errors. The findings suggest that VAR human errors can have significant implications for the game, affecting the outcome and fairness of matches. The study highlights the importance of addressing human errors in VAR implementation in order to improve the accuracy and effectiveness of the system and maintain the integrity of the game.