Abstract
The activities of the MNO (Mobile Network Operator) feature rapid development and business model innovations; one of their principal results is the communications infrastructure that is vital for economic growth. This dynamic and changing mode of operation (modus operandi) introduces high requirements for business decisions and overall informing to maintain competitiveness. One of the principal success factors in MNO activities is the application of contemporary information technologies, in particular technologies of business intelligence and analytics.The activities of MNO create large data volumes, leading to a significant potential discovery of insights from data. As a result, MNOs have been using analytical technologies to mine large data volumes for several decades, and experience accumulation started long before the term “big data” emerged in academia and business. The growing dynamics of activities drive the efficient use of analytical experience to boost competitive advantage. The goal of this paper is to define the most important features of the use of big data analytics in MNO business and any possible related challenges.
Highlights
The dynamic and competitive sector of mobile communications comprises an important part of the national economy in many countries, where in 2016, mobile services added 4.4% to gross national product (The Mobile Economy 2017)
The general trend of the industry is two-sided: the income from phone calls, SMS and mobile data transmission is slowing down, while the use of mobile data experiences fast growth. This results in growing expenses for network support, the growth rate of which exceeds the income growth rate (Fig. No 1)
BD analytics Low Real-time Yes High Average 50%-60% faster Critical Unstructured Petabyte, exabyte, zettabyte Average 60% faster Minutes Average 40%-60% more data compression Low Many ordinary servers
Summary
The dynamic and competitive sector of mobile communications comprises an important part of the national economy in many countries, where in 2016, mobile services added 4.4% to gross national product (The Mobile Economy 2017).Lately, the growth of MNO income has been experiencing controversial trends (Telco 2015: Five ... 2015). The dynamic and competitive sector of mobile communications comprises an important part of the national economy in many countries, where in 2016, mobile services added 4.4% to gross national product (The Mobile Economy 2017). The growth of MNO income has been experiencing controversial trends The turnover for Lithuanian MNOs has fallen 29% in the years 2009-2014. The general trend of the industry is two-sided: the income from phone calls, SMS and mobile data transmission is slowing down, while the use of mobile data experiences fast growth. This results in growing expenses for network support, the growth rate of which exceeds the income growth rate (Fig. No 1)
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