Abstract
Drawing from resource orchestration research, this study seeks to enhance our understanding of product innovation in family firms. We find that family influence increases knowledge integration yet it, paradoxically also short-circuits the positive relationship between increased knowledge integration and product innovation. Thus, our results suggest that family influence is a double-edged sword for product innovation. However, this is not the situation for family firms in which a commitment to change is embraced. Herein, we demonstrate how commitment to change mitigates the negative moderating role of family influence by providing the mobilizing vision needed to ensure that the firm both creatively integrates knowledge and effectively deploys such knowledge for product innovation. Thus, realizing product innovation in family firms is complicated, and is affected by the synchronization of knowledge integration, family influence, and commitment to change
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