The Challenge of Delivering Impact:Making WavesThrough the ODC Debate

Abstract

This article articulates the nature of the challenge of the academic—practitioner “divide” as one of delivering impact. While measurable impact of research on organizational practice is a key indicator of the value of academic work, the authors explore possibilities of sustainable impact by exploiting and maintaining similarities and differences that characterize academic and organizational practice. Drawing on a metaphor of making waves, they suggest that possibilities of academic impact emerge from day-to-day engagements between scholars and organizational practitioners whose efficacy depends on the creation of shared understandings and personal relationships. This also emphasizes the maintenance of differences in perspective, which alert managers and researchers alike to different aspects that lay hitherto concealed in everyday practice. The authors draw insights from organizational development and change research to distil lessons about ways in which collaborative research practice could make waves that energize responses that extend both theory and practice.