Abstract

The factors affecting how College-based Higher Education (CBHE) students and lecturers develop self-identity are explored in this chapter. It covers the marketisation of education, a need to justify education by future job prospects and concerns about HE sustainability. The chapter explores the ramifications of CBHE in an HE market as well as the power the individual has to refract or alter the social realities presented. In this way, what it means to be a CBHE student or lecturer is negotiated by the individual who will, anyway, take the given identity and add it to others already possessed.

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