Abstract
The fear of entrepreneurial failure is the avoidance trait or negative emotion that entrepreneurs develop towards the consequences of failure. The generation of this avoidance trait or negative emotion is related to the joint interaction of factors such as the entrepreneur's cognition, achievement goals, and environment. It is an important factor that suppresses entrepreneurial willingness and behavior, and may also stimulate entrepreneurial motivation. This article reviews existing literature, analyzes the concept, influencing factors, and outcome variables of entrepreneurial failure fear, and finally proposes a research framework and future research points and directions for entrepreneurial failure fear. Research points: 1. The connotation and role of fear of entrepreneurial failure throughout the entire entrepreneurial process. 2. The fear of entrepreneurial failure has a beneficial impact on entrepreneurship. Research direction: 1. Enrich the connotation and extension of entrepreneurial failure fear, and explore the sources of failure fear in different scenarios. 2. Pay attention to the dynamic patterns of fear of entrepreneurial failure throughout the entire process of entrepreneurship. 3. Research on the mechanisms and factors that contribute to the beneficial impact of fear of entrepreneurial failure.
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