The Cause Affecting Consumer Satisfaction with Food Delivery Services while the New Norm

Abstract

Online food delivery is one of the courier services, whether it involves restaurants, or food delivery companies. The studies will give a broad overview of the study that include the introduction, literature review, methodology, finding, discussion and conclusion. The purpose of the study was to investigate the relationship of factor that influence customers satisfaction with food delivery service during the new norm and to identify the most important factor that influence customers satisfaction with food delivery service. The customer satisfaction was representing by four factors that were food quality, consumer convenience, timesaving and price. The study sample was identified as all costumer that using food delivery service just focuses Kedah people only. The population and sample analysis for this study is 360 respondents to answering this survey. This is because, Kedah people is a part of state that using online food delivery service, it also the preferred that location because it is an urban area and easy to collect data. As the result this study, the hypothesis relationship of the factor that influence customer satisfaction on food delivery service during new norm is supported.